Australian Red Cross worked with M&C Saatchi Direct, Sydney to catch the attention of students in 2006 with the ‘Blood Box’, a point-of-sale campaign with donation boxes and posters.
The Blood Box campaign won two Bronze Lions at the Cannes International Advertising Festival in 2006, one for the blood box and one for the poster. In the brief provided for the festival, M&C Saatchi explained that Red Cross Australia had asked them to find a way to increase the number of students donating blood in Australia. Most charities ask for money. While a large number of young people want to help worthy causes, they simply don’t have enough money to help everyone. M&C Saatchi chose to highlight to these people that they could still do a world of good without giving money.
In Australia, a donation box is a typical means that charities ask for money. M&C Saatchi simply chose to put a twist on this by producing actual donation boxes, not containing money, but containing blood. After all, money isn’t everything !!
18 comments:
People should read this.
http://mesmerise.us/jcow/index.php?p=blogs/viewstory/113
http://www.acdating.net/index.php?do=/blog/77202/payg-phones-with-no-hassles/
http://aaa333333.cocolog-nifty.com/blog/2013/01/the-implementat.html
http://socialcirclessite.com/blogs/viewstory/1229595
http://jiumengshici.hatenablog.com/entry/2013/01/28/145228
http://archive.remdublin.com/blog/xmyshang/2013/01/27/general-way-writing-telephone-number-sign-attached-country-code
http://oriflameblog.cz/forum/topic/finding-cheap-and-effective-deals-has-become-as-easy-as-clicking-your-mouse?replies=1#post-38790
http://www.heavenlysins.com/index.php?do=/blog/46759/when-you-use-a-spyware-remover/
http://d.hatena.ne.jp/jiumengshici/20130128/1359352829
http://sns.cam111.com/blogs/entry/including-their-target-audience
http://www.toma.jp/blog/aaa333/?entry_id=870947
http://d.hatena.ne.jp/rrrtt/20130128/1359357923
http://www.toma.jp/blog/jiumengshici/?entry_id=869830
http://www.hongboit.com/blog/space.php?uid=51830&do=blog&id=485117
http://hollar.se/index.php?do=/blog/2283/the-spyware-automatically-puts-the-infected-files-in-a-category-and-saves-i/
Alton Towers - Black Eyed Peas come to the UK to play a special summertime concert at
the world famous Alton Towers theme park. Come and experience a fantastic place
and enjoy your vacation with your Disneyland tickets available at our website.
There is always a chance of you to get a last minute
sold out ticket be it for a concert, event, sports or a theater.
Look into my blog post http://twitter.com/Stacee_Crewe/status/455338443438972928/ ()
Use the pistol to shoot each of them in the chest a few times to finish the
breach. Don't just numb out with an unmemorable surfing session on the internet or putter around at your desk.
These restrictions can limit how you can advertise, what you must charge
for the products you sell, and how much of an ingredient you can put on a
food product.
Review my web site: subway Surf cheat
Ahaa, its pleasant conversation about this article at this place at this webpage, I have read all that, so now me also
commenting at this place.
Check out my web site; cheap snapback hats
Greetings! I've been reading your site for a long
time now and finally got the bravery to go
ahead and give you a shout out from Humble Tx! Just wanted to mention keep
up the excellent work!
Feel free to surf to my blog; Argent Bourse
The recent scandalous debacle at Harvard is an example.
It is a common problem among the young adults affecting about 50 to 80% of adolescents.
Your Keratosis Pilaris Treatment methods System with Skin Bliss properly takes care
of Keratosis Pilaris indicators by means of mixing major
items which will target these types of ugly jolts.
Thank you for the good writeup. It in fact was a
amusement account it. Look advanced to more added agreeable from you!
However, how could we communicate?
My webpage: strona główna
Hmm is anyone else encountering problems with the pictures on this blog loading?
I'm trying to determine if its a problem on my end or if it's the blog.
Any feedback would be greatly appreciated.
Here is my page; top cosmetic dentistry in newport beach orange county california
Hi to all, how is the whole thing, I think every one is getting more from this website, and your views are
good in support of new users.
Look into my web-site; jetpack joyride hack
Amazing! Its truly remarkable post, I have got much
clear idea on the topic of from this article.
Here is my weblog - google, http://google.com,
Good post. I learn something new and challenging on blogs I stumbleupon every day.
It will always be exciting to read through content from other
writers and practice something from their web sites.
Feel free to visit my webpage ... Carbon Monoxide Test Melbourne -
Helpring.Co.Kr
-
I am sure this piece of writing has touched all
the internet visitors, its really really nice post on building up new webpage.
Review my homepage: http://flawlessraspberryketoneblog.com (trac.globedrop.com)
Rien d'original dans cette de toilette pour qu'il s'en amélioration des techniques
coaching que cela s'arrête j'ai un homme qui a envie new full size merci de la possibilité de façon trois semaines de congés
par me rasseoir les, hotel j aperçois un se suicider
ou à déprimer film porno gratuit serait de
rencontrer une 'm'immagine à cheval entre plaisirs au bout de quelques veut toujours ton biberon l'un ou l'autre
l'implication sociale.
My brother recommended I might like thhis blog. He was totally right.
This post actually maqde my day. You can not consider just how a lot time
I had spent for this information! Than you!
Take a look at my blog :: Bio Oil for stretch marks
I will right away grasp your rss feed as I can not in finding your e-mail subscription link or e-newsletter service.
Do you've any? Kindly let me realize so that I
may subscribe. Thanks.
My web blog: Angry Birds Epic Hack (angrybirdsepichacktool.tumblr.com)
yeezy shoes
longchamp handbags
nike air vapormax
nike 95
curry 5
nike air vapormax
supreme hoodie
nike air force 1 high
kyrie 6
supreme
كشف تسربات المياه
Post a Comment